Since the beginning of times, humans have lived together, have shared resources, have hunted together and have communicated between them. One can say that mankind has always lived in a society, and, as in every environment, an individual plays a part and has a purpose, that´s what we call, today, “having a job”. Social media play an important role nowadays in the professional world, as they´re present among us, and it can be bad or good.
Some people find their purpose early on their lives, others have to change careers to find their place or sometimes end up in a job and stay there because they have no other choice. No matter where you are or what you do, social media can impact your life in a good or bad way. The latter happened to the Portuguese football player Bernardo Silva, who´s playing for Manchester City at the moment. In an unfortunate moment, Mr. Silva published a “joke” between him and his mate Benjamin Mendy on Twitter. The “joke” was a comparison between Mr. Mendy and the mascot of the Spanish brand “Conguito” since both of them are black and dark. That “inoffensive” joke has created a lot of problems to Bernardo, even though Mendy came out in his defence, and the FA (Football Association) made him pay a 64,000$ fine and face a one match suspension but it could have been more. Just a simple publication on social media led Bernardo Silva to a lot of problems and consequences.
Not all is bad, there´s always a silver lining, social media can be both harmful or helpful. Social platforms connect us with everyone around the world and for those who are job seeking that can be and is a blessing. Platforms like Linkedln or Twitter can help you land the job you have always wanted. Linkedln, for example, is a social website on wich you can create your profile and connect it with your curriculum vitae and with that you are connected with more than 600 million users who are actively searching for candidates for their positions and candidates who are applying for them.Regarding the professional world, it can be said that social media are a double-edged sword. It will help you find new jobs and you´ll have a lot more opportunities, but it can harm your public image and your future, just like it happened to Bernardo Silva and many others who posted on social media. All in all, social media are a powerful weapon and have to be used carefully.
Written by Gonçalo Coelho